Friday 26 July 2019

Proudly South African in 1918 and 1925

DE VOLKSTEM - 1925, 31 December 

THE STAR Johannesburg - 1918, 27 March

Shakespeare said: 
“There is a tide in the affairs of men which, if taken at the flood, leads on to fortune.” 
After years of fighting for a position against markets of the world, 
there was a tremendous boom in South African products in 1918 and 1925..

DE VOLKSTEM (an Afrikaans newspaper) had an advertisement on 1925, 31 December, to stress the importance of spending money on items that were manufactured locally. By doing this, more jobs would be created, the cost of living would be reduced and taxes would be lower. Good citizens should do this in the interests of our country.

SPRINGBOK SHOE STORE advertised their excellent shoe-ware - a first for South Africa, promising shoes as good as any imported shoe. 
(DE VOLKSTEM - 1925, 8 October)

Sturdy Furniture - made in South Africa by South Africans!
Solid oak and color-resistant fabrics that would not fade, were used. 
(DE VOLKSTEM - 1925, 8 October)

After years of fighting for a position against markets of the world, there was a tremendous boom in South African made Footware. Productions absolutely equaled the imported shoe at half the price of shoes from England. (THE STAR Johannesburg - 1918, 10 January)

Economic Boot Store was proud to announce South African Made Footwear for the Whole Family. (THE STAR Johannesburg - 1918, 5 February)
In an economic downturn of ever-increasing costs, now is the time to buy Proudly South African, as your contribution can help build the local economy. The Proudly South African initiative was launched in 1998 by former President Nelson Mandela at a presidential summit to promote South African job creation opportunities through local investment in products and services. By buying mainly South African products and supporting local companies, you can directly/indirectly make a massive contribution to the country's economic stabilization and progress. South Africa's unemployment rate will not improve at all if we only import and disregard local products.
Local business owners are encouraged to register as a member of the Proud SA initiative to introduce the well-known emblem to their products, website or corporate stationery. Citizens and tourists can then observe it at first glance and make informed choices when deciding on purchases or service. As a business's existence depends on regular orders and good payers, special attention should be given to do-it-yourself items, clothing, food and cosmetics: general consumption items.
Do your homework, make a decision for all of us and buy proudly South African today! Remember, your contribution and support to the South African manufacturing market as such is an investment in your children and grandchildren's future job opportunities.

Kindly read Tania Du Toit’s interesting post on

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