LUX soap - made in 1925 for South African conditions

 1925 - 1939

Was gerus jou fyn nagrokkie van kant en sy in LUX waspoeier se dik, suiwer skuim – die sagste van alle soorte seep. LUX – gemaak deur Gebroeders Lever (SA) Beperk. (DE VOLKSTEM - 12 Oktober 1925) 

LUX waspoeier is sag vir u hande, en die vrou wat met LUX werk, hoef nooit besorg te wees oor haar hande nie. Dis waarom baie mense dit selfs gebruik om skottelgoed te was. Gooi net die dun LUX diamantjies in kookwater en dit los op om dik, suiwer skuim te vorm. (DE VOLKSTEM – 24 Desember 1925)

South Africa’s sun and wind can ruin complexions. More and more open-air South African girls are using South Africa’s own super-lathering, pure, creamy LUX Toilet Soap – specially made to protect your skin to keep it smooth. (CAPE TIMES - 1933, August 9)

Complexions coarsen quickly in our tropical climate …. unless protected with white LUX Toilet Soap – specially made in South Africa to suit South African conditions. The super-abundant lather will guard your skin and protect it from sun and wind. (CAPE TIMES - 1933, July 19)

Use LUX to double the life of stockings. Good stockings deserve LUX to keep their strength, lengthen their life and to preserve their elasticity, attractive sheen and slim ankle fit. Perspiration acids which damage the silk will be safely removed by the pure LUX lather. (THE STAR Johannesburg - 1935, July 15)

The milk-white, deliciously fragrant LUX toilet soap has all the elements your skin needs for a beauty treatment. The special lather doubly benefits your skin with a cleansing action that is both soothing and tonic. Generous, rich, emollient – it protects the skin from the harsh effects of sun and wind. At the same time, its tonic action deep-cleanses the pores, coaxing, caressing your complexion to new beauty and youthfulness. Gain a new glamour, softer, younger-looking skin by the regular use of LUX Toilet Soap – used by 9 out of 10 famous film stars, like Dorothy Lamour from Paramount. (CAPE ARGUS - 1939, February 21)

Lifebuoy Soap for Clean Hands

CAPE TIMES - 1924, April 10

One hand after another …. 

Up and down the handrails of stairs in shops, factories, offices, railway stations, healthy hands, unhealthy hands, follow each other in continuous procession.

These hands need something more than cleanliness alone to protect them from the dust-laden germs of disease. They need the antiseptic protection which comes with the cleanliness of Lifebuoy Soap.

From the handrail to other parts of the body, the arms and face; from the handrail to the chubby cheek of an infant, to the curly head of a child; from the handrail to the food we eat, the clothes we wear, the articles we use –

There is no limit to the reasons for the use of Lifebuoy Soap, morning, noon and night.

It keeps the skin antiseptically clean and protected. It is an ideal Toilet Soap from the point of view of hygiene. Its lather is fresh, free, invigorating.

Lifebuoy Soap – The LEVER on Soap is a Guarantee of Purity and Excellence.

Here's some information from Lifebuoy to help you stay one step ahead. 

Wash your Hands - with Lifebuoy Soap

CAPE TIMES - 1924, April 10

One hand after another …. 

Up and down the handrails of stairs in shops, factories, offices, railway stations, healthy hands, unhealthy hands, follow each other in continuous procession.

These hands need something more than cleanliness alone to protect them from the dust-laden germs of disease. They need the antiseptic protection which comes with the cleanliness of Lifebuoy Soap.

From the handrail to other parts of the body, the arms and face; from the handrail to the chubby cheek of an infant, to the curly head of a child; from the handrail to the food we eat, the clothes we wear, the articles we use –

There is no limit to the reasons for the use of Lifebuoy Soap, morning, noon and night.

It keeps the skin antiseptically clean and protected. It is an ideal Toilet Soap from the point of view of hygiene. Its lather is fresh, free, invigorating.

Lifebuoy Soap – The LEVER on Soap is a Guarantee of Purity and Excellence.

Here's some information from Lifebuoy to help you stay one step ahead. 

What you need to know about Covid-19: 

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