Snap, Crackle & Pop!

THE STAR Johannesburg - 1918

CAPE TIMES - 1933

Do you remember the slogan “Snap, Crackle and Pop?” Have a look at how old the famous Kellogg’s Rice Crispies and other cereals are!

Kellogg’s Rice Crispies
When you want to give the children a light, but satisfying meal there’s nothing better than Kellogg’s Rice Crispies. Made from kernels of wholesome rice, they are toasted to a delicious golden brown – so light they snap, crackle and pop in cold milk or cream. Children and grown-ups alike enjoy their tasty flavor and crunchy goodness. Try them today. No cooking required. Sold by all grocers in the red-and-green packet. 

(CAPE TIMES - 1933, August 5)

Old John Oats

Cooked in five minutes. The genuine Scotch porridge, prepared with a minimum of trouble. Made by John Grant & Sons, Ltd., Craig Mills, Dundee, Scotland 
(THE STAR Johannesburg - 1918, Jan.19)

Post Toasties

You have not tasted Corn Flakes at their best until you have eaten POST TOASTIES – a breakfast cereal with winning flavor. By a special process of cooking, rolling and toasting, the true, rich flavor of ripe Indian corn is brought out. This splendid food comes in sealed packets, air-tight and crisp. Eat with cream or milk. Delicious! Made by Meyer, Bridgens & Co., Ltd. 

(THE STAR Johannesburg - 1918, Feb. 14)

Pioneer “Crunchies” – South African Corn Flakes

Fresh, appetizing, wholesome, these South African Cornflakes will tempt the appetite of children who do not care for ordinary cereals. Although ready to serve, they may be prepared in a variety of ways and at any meal. (THE STAR Johannesburg - 1933, August 31)